E-MAIL MARKETING
Confidence
Profitable
Not spam
THE BENEFITS OF EMAIL MARKETING ARE INDISPUTABLE
Order serviceMarketers recommend using email newsletters
Discuss the projectStatistical data show that more than 55% of successful sales on the Internet were due to email marketing. This is 3 times higher than sales from direct visits to the site.
The reason email is so effective — This is the preparedness of the target audience. When receiving an email from a brand with which the user interacted before, he does not get the impression of imposing. This newsletter is perceived as a natural interaction, informing, since the user-brand relationship has already been established, which means that such a subscriber is much easier to convert into a buyer.
The effect of mass mailing can be compared to the effect of remarketing — both tools are aimed at working with an audience that has already had some experience of interacting with the brand's website or with the brand in general. As for the mailings themselves, it is important to correctly plan the mailing strategy — the frequency of sending, subject and content of letters, prepare templates for formatted emails, decide on the service for mailings.
Benefits of working with us
WE INTRODUCE EFFECTIVE DIRECT MARKETING FOR YOUR BUSINESS
- We will develop an email marketing strategy, recommend the frequency of mailings, suggest topics for mailings, because not every mailing should be selling (!).
- We will develop a high-quality design for your emails and adapt them to the main mailing services so that your mailing lists not only look unique, but also display correctly in your clients' email agents.
- We will write sales texts for all types of your email newsletters and provide them with calls to action.
- Let's not forget to take care of the quality of the landing pages that users will get to by clicking on the links from the email.
- We love to analyze, so we integrate performance tracking tags into our newsletters and link them to Google
Triggered and automated emails — are a good example of email marketing working for you while you're doing your own thing.
In addition to classic mailings, do not forget about automatic emails, which, for example, are sent by the system of your site in response to certain user actions, such as registration on the site, notification of an accepted order, notification of a change in the price of a product. We recommend that online stores implement about 10-20 triggers, depending on the logic and functionality of the site. In this case, we also integrate site modules with the mailing service to automate and easily track user behavior and subsequent interactions from triggered mailings.
- welcome emails that are sent automatically after registering on the site or submitting an online application;
- letters of thanks for making an order;
- Abandoned cart emails
- discount notification letters;
- Letters to notify that the product is in stock;
- newsletters;
- letters to reactivate users;
- letter requesting product feedback;
- letter requesting product feedback;