SITE ANALYSIS
PROFESSIONAL TRANSLATION
SITE VISITORS ORDER LESS THAN WOULD LIKE
COMPETITORS SELL MUCH MORE
SITE ANALYSIS INCLUDES SEO SITE AUDIT, USABILITY ANALYSIS, OPTIMIZATION ANALYSIS AND TECHNICAL ANALYSIS
Usability site analysis allows you to determine how friendly and convenient the site is for the end user. In our experience, in 80% of cases it is usability factors that are the main reason for low conversion and lack of orders. During the usability audit, we analyze — the behavior of site visitors, cross-cutting elements of the site, the main landing pages of the site, conversion elements, site navigation from the entrance to the conversion point, the quality of the site content is checked for accessibility (texts in the sections "Working conditions", "Payment and delivery", etc. .). The result of a usability audit is a list of recommendations for correcting errors and introducing improvements to the analyzed site.
SEO site analysis allows you to determine the quality of site optimization, adjust your SEO promotion strategy in time, and as a result, get the best traffic and position growth results. During an SEO audit, we carefully analyze more than 100 site seo indicators, including the semantic core of the site, indicators of site indexing by search engines, the link profile of the site, the uniqueness of the content and meta-data. As part of this block of work, access to Google Analytics is required to assess resource traffic and analyze the effectiveness of traffic sources and channels.
Technical site analysis allows you to evaluate the reliability of the site's CMS, suitability for the main tasks of a web project, identify vulnerabilities of the site's CMS and predict behavior under load. Technical audit of the site includes the analysis of the following parameters — site page loading speed, layout validity, broken links, error pages, diagnostics of site layout optimization for various devices and compliance of the site cms with the tasks set. An obligatory block of the site technical audit is site testing under load. To do this, we simulate high site traffic, analyze the statistics obtained and give a conclusion.
WHAT SITE PARAMETERS ARE ANALYZED?
Order an auditFirst of all, we evaluate the key parameter of the success of the – ROI (return on investment). It is calculated taking into account the costs of all types of online advertising, in order to improve the effectiveness of advertising campaigns, as well as optimize the budget allocated for contextual advertising, SMM, SEO, etc.
Most popular recommendations:
- full or partial website redesign;
- reorganization of the online presence strategy;
- Revision of the company's marketing strategy.
We have seen from our own experience that sometimes even minor changes to the structure, navigation or checkout process can increase conversions and increase sales.
In addition, we conduct a comparative analysis of the performance of your site with the resources of direct competitors and leading sites on the subject. For the service "Site analysis" the price depends on the tasks set, as well as on the volume and structure of the site.