- Ukraine
- August 2019 — September 2019
The company is a manufacturer of pharmaceuticals and equipment. The client asked us to advertise their products. The product catalog contained both medical equipment and pharmaceutical products, with which it may be difficult to pass Google Ads moderation.
- Increase the number of orders from the site
- Introduction of new sales channels
Originally, it was planned to run advertising campaigns on search, but this product was heavily restricted by Google policy, which resulted in most of the ads being rejected and a small number of impressions on the rest.
The second most important channel for attracting paid traffic was Google Shopping. To be able to fully manage an advertising campaign in Google Shopping, a data feed was needed, with the maximum possible number of product attributes available on the site. Having developed the terms of reference and received the data feed, we started developing an advertising campaign.
Setting up an advertising campaign
Developed and implemented feed for Google Merchant Center
E-commerce set up
Set up 30 Google Shopping campaigns for each product category
Implemented a script for backtracking on positive words
