Facebook Ads for Premium Menswear Salon

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Facebook Ads for Premium Menswear Salon

Men's clothing

Lviv
10/09/19 - present

A TASK

Analysis of current advertising campaigns.
Launch ads to collect leads and messages in Messenger.
Optimizing ads to reduce cost per lead.

ADVERTISING CAMPAIGN SETUP

Before the start of any advertising campaign, if there is already a working one, a thorough analysis of the results of the client's advertising campaign is carried out. Based on the analysis, it was decided to launch advertising not only on leads, but also on the messenger.

Lead Ads
For advertising on search, we created 2 campaigns for the sale of ready-made goods and services.
Custom Audience
For each ad group, a unique audience was created, which allowed us to analyze the effectiveness.
Ad formats
The ads were created in various formats - single image, gallery and video.

WORK ON CAMPAIGN

Many adjustments were made throughout the campaign to increase its ROI.

Audience optimization
Throughout the campaign, new audiences were constantly texted
Testing new ads
Several dozen ads were created in different formats to select the most effective
Testing locations
In addition to the main region, Lviv, neighboring regions were also added to advertising.
Testing ad types
Advertising campaigns were launched not only to collect leads, but also to send messages to the messenger.