Online store of wedding and evening dresses - traffic growth by 400%
Wedding and evening dresses
  • Ukraine
  • August 2016 - October 2017
CLIENT AND PRODUCT
Online store of wedding and evening dresses from the manufacturer. Retail sales of wedding and evening dresses, accessories in Ukraine.
THE TARGET AUDIENCE

Women, ages 18 - 35.


 
OUR OBJECTIVES
  • Promotion of the site to the TOP for the main commercial queries on the topic.
  • Promotion sales of wedding dresses from the organic channel.
  • Inviting brides to try on wedding and evening dresses.
  • Increase brand awareness online.
  • Shaping a successful brand image.
WORK PLAN

Carried out a number of audits

01

Website technical audit

Technical audit - before thinking about any promotion strategies, you need to make sure that the site works correctly and transmits the correct data to search engines.
 
02

Usability audit

Usability - conducted an analysis of the usability of the site.
 
03

Competitor analysis

Conducted an analysis of competitors - assessed the level of competition in the subject, made up a strategy for promoting the project.
 
04

Internal optimization

Internal optimization score - checking a site against a wide range of metrics, from internal page weight to snippet optimization.
 
05

Site content

Working with site content - checking the text content of the site for relevance to the topic and uniqueness.
 
06

External optimization

Evaluation of external optimization - checked the link profile of the site, compiled a dissalow file.
 
07

Recommendations

The main recommendation of the audit is the creation of a modern online store with an optimal structure for further SEO promotion.
SEO promotion of an online store

SEO WORKS FOR ONLINE WEDDING DRESS SHOP

01

Collecting the semantic core

Taking into account the peculiarities of our client's business, the subject and specifics of the site, as well as user requests, we have assembled a semantic core containing more than 2000 requests. 15% of the core were high-frequency requests, 45% - midrange and 40% - woofers. 


 
02

Site structure development

The site structure has been completely redesigned to provide more keyword coverage and improve user experience. Initially, the site consisted of 20 pages, after the creation of an online store, the number of pages increased to 1200.


 
03

Filter system

To collect traffic for low-frequency queries, the online store has implemented a system of filters in the catalog. Products can be filtered by length, style, fabric and price. With the minimum number of filters available, the number of additional pages open for indexing rose to 630. Even though all second-level filters were closed in robots.txt, the site saw a huge increase in page count.


 
04

Meta templates for categories, subcategories and product pages

Since the number of pages on the new site has increased significantly, it became necessary to automatically fill in meta tags. Templates for all filters and their combinations were also created and implemented.


 
05

Text content of the site

A unique text was developed for all the main pages of the site. Also, unique texts were written for the most significant filter pages, which also contributes to the growth of organic traffic.


 
06

Internal linking

In order to ensure the availability of content in 3 clicks, internal linking was introduced. All breadcrumbs are marked with micromarking.


 
07

External optimization

We have carefully reviewed the link profile. Bad links have been removed. Link profile building was carried out on verified sites exclusively in manual mode, each donor was checked against a whole range of metrics. Thematic donor sites, anchor and non-anchor links, together with internal optimization & nbsp; form the basis for the growth of positions and site traffic.


 
RESULTS OF SEO-PROMOTION OF THE INTERNET STORE

Position before

Position After

Search query

 wedding dresses for rent kharkov

52

3

 shop of evening dresses Kharkiv

22

5

 tailoring of wedding dresses Kharkiv

23

1

 kids fancy dresses kharkov

-

2

 online shop for prom dresses 

-

3

 prom dresses kharkov prices

47

3

 wedding dresses online shop 36 4
 Kharkiv prom dresses 19 5
 buy prom dresses 26 3

 buy an evening dress Kharkiv

45

8

TO - Users per month
1100
AFTER - Users per month
5800
GROWTH OF TRAFFIC
+436.36%
BEFORE - Pageviews
5000
AFTER - Pageviews
30000
GROWTH in page views
500%