- Ukraine
- August 2016 - October 2017
Women, ages 18 - 35.
- Promotion of the site to the TOP for the main commercial queries on the topic.
- Promotion sales of wedding dresses from the organic channel.
- Inviting brides to try on wedding and evening dresses.
- Increase brand awareness online.
- Shaping a successful brand image.
Carried out a number of audits
Website technical audit
Usability audit
Competitor analysis
Internal optimization
Site content
External optimization
Recommendations
SEO WORKS FOR ONLINE WEDDING DRESS SHOP
Collecting the semantic core
Taking into account the peculiarities of our client's business, the subject and specifics of the site, as well as user requests, we have assembled a semantic core containing more than 2000 requests. 15% of the core were high-frequency requests, 45% - midrange and 40% - woofers.
Site structure development
The site structure has been completely redesigned to provide more keyword coverage and improve user experience. Initially, the site consisted of 20 pages, after the creation of an online store, the number of pages increased to 1200.
Filter system
To collect traffic for low-frequency queries, the online store has implemented a system of filters in the catalog. Products can be filtered by length, style, fabric and price. With the minimum number of filters available, the number of additional pages open for indexing rose to 630. Even though all second-level filters were closed in robots.txt, the site saw a huge increase in page count.
Meta templates for categories, subcategories and product pages
Since the number of pages on the new site has increased significantly, it became necessary to automatically fill in meta tags. Templates for all filters and their combinations were also created and implemented.
Text content of the site
A unique text was developed for all the main pages of the site. Also, unique texts were written for the most significant filter pages, which also contributes to the growth of organic traffic.
Internal linking
In order to ensure the availability of content in 3 clicks, internal linking was introduced. All breadcrumbs are marked with micromarking.
External optimization
We have carefully reviewed the link profile. Bad links have been removed. Link profile building was carried out on verified sites exclusively in manual mode, each donor was checked against a whole range of metrics. Thematic donor sites, anchor and non-anchor links, together with internal optimization & nbsp; form the basis for the growth of positions and site traffic.
Search query | ||
---|---|---|
wedding dresses for rent kharkov |
52 |
3 |
shop of evening dresses Kharkiv |
22 |
5 |
tailoring of wedding dresses Kharkiv |
23 |
1 |
kids fancy dresses kharkov |
- |
2 |
online shop for prom dresses |
- |
3 |
prom dresses kharkov prices |
47 |
3 |
wedding dresses online shop | 36 | 4 |
Kharkiv prom dresses | 19 | 5 |
buy prom dresses | 26 | 3 |
buy an evening dress Kharkiv |
45 |
8 |