How to redesign a website and get +185% organic
Furniture manufacturing
  • Kharkiv and region
  • July 2017 - February 2018
CLIENT AND PRODUCT
Studio of furniture and artificial stone provides services for the manufacture of countertops from artificial stone, individual design of cabinet furniture for home and office.
OUR GOAL
Redesign an outdated site.
Carry out a set of works to save the existing SEO-indicators of the site.
The growth of targeted traffic and the output of targeted queries in the TOP-10.
WORK PROCESS

1. Conducted a detailed SEO audit of the site.

2. Collected semantics, distributed core queries for the corresponding landing pages.

3. Worked out the structure of the new site. 

Initially, the structure of the site was not logical and inconvenient for users. Therefore, it has been completely redesigned, according to the requirements of search engines, as well as the availability of content "in 3 clicks".


4. We started the process of creating a site.
 

5. Registered redirects for gluing the old URL structure of the site with the new one.
All page data was collected for the old and new site. Matches the page IDs, we set up a 301 redirect to transfer the site correctly.

6. Developed and implemented templates meta for categories, subcategories and product pages.
Since the number of pages on the new site has increased significantly, it became necessary to automatically fill in meta tags.

7. Website content
A unique text was developed for all the main pages of the site.

8. Internal linking. 
To ensure the availability of content in 3 clicks, internal linking was introduced and micro-markup "breadcrumbs" was introduced. 


 
WORK RESULTS
TO - Users per month
417
AFTER - Users per month
1 130
GROWTH OF TRAFFIC
185%
BEFORE - Pageviews
1331
AFTER - Pageviews
7 532
GROWTH in page views
465.89%