Food delivery restaurant website ad
Food delivery
- Poltava
- December 2018 — October 2019
CLIENT IS A RESTAURANT WITH FOOD DELIVERY SERVICE
The client contacted us after opening a food delivery service in his restaurant. We analyzed the site with subsequent recommendations on paid traffic channels.
ADVERTISED PRODUCT - SUSHI, DESSERTS, PIZZA, GRILL, STEAK
A TASK
- Run ads on Google search and the Display Network.
- Optimize paid traffic channels.
- Google My Business Promotion
Choosing an advertising strategy
Originally, Display Network ads were chosen to advertise products, which immediately showed a low conversion rate. As a result, search campaigns were set up, and advertising in the Display Network was turned off.
ADVERTISING CAMPAIGN SETUP
01
Search advertising
For advertising on search, we created 2 campaigns for Ukrainian and Russian languages.
02
Campaign Structure
Ad groups accurately reflected the structure of the site, making it much easier to track performance and optimize ads.
03
Google My Business
A Google My Business profile has been created, approved, and linked to the ad account. This made it possible to add addresses to ads and get additional traffic from search results.
04
Analytics set up
To analyze the effectiveness of the advertising campaign, Google Analytics goals were set up.
05
Multilingual
Taking into account the collected statistics from the site, a second language version of the site was developed, which made it possible to launch ads in the relevant languages and thereby increase the conversion rate.
WORK ON CAMPAIGN
01
Search optimization
Throughout the campaign, inappropriate requests were carefully filtered.
02
Selected audiences of site visitors for ad targeting
Different user audiences have been set up in Google Analytics to target ads to more interested users.
03
Optimizing Google My Business
Google Business profile optimization was offered as an additional service. The result was that the company's profile appeared as the first line of local search results for broad queries such as "restaurant"; and "bar", which led to a significant increase in traffic to the site.
Constant work on advertising campaigns allowed us to significantly increase the conversion rate and reduce costs without reducing the number of orders from the site.
Constant work on advertising campaigns allowed us to significantly increase the conversion rate and reduce costs without reducing the number of orders from the site.
RESULT
Number of interactions
25 975
Search spending
UAH 86,438.26
Average CPC
3.33 UAH
Number of orders from advertising
685
The cost of one call
126 UAH
Average order receipt from advertising
450 UAH
Landing conversion rate
2.38%
Advertising revenue
308250 UAH
