Logo for a jewelry company

About the client: Samorodki is a jewelry company. They are the first to stand in the chain of jewelry production. They even say that only they have gold. And all their jewelry is with diamonds.

Task: to make a logo.

The difficulty in this work was in the word itself. A slight touch of archaic associations. In the word we have “our native” but we want “their European”. Here comes the conflict. I had to revise and wash more than one ton of brand logos.

I have to say thanks to Bodoni and Firmin Didot for their fonts. Without the new antiqua, the solution would not make sense. And so we have a stylish logo and satisfied customers. It’s a pleasure to work on, classic typography with its frames and rulers, gives only shine.