Novovodolazhsky Abrasive Plant logo

About the client: LLC "Novodolazhsky Abrasive Plant" (TM NovoAbrasive) is a Ukrainian-Italian joint venture manufacturing abrasive wheels.

Task: to develop a logo with the ability to apply it on rough-textured surfaces.

We started with what we are irresistible in - with the search for a characteristic image. We thought that it would be nice to include both the plant and the abrasive wheel in the logo, and all this should be new, fresh and in trend. We did it, and we did it twice. They had two excellent outcomes.

In the first version, the circle processes the capital "A".

In the second, the logo is qualitatively and neatly cut with the same circle.

We chose the round option, with an unexpected amendment. Added a naughty letter that escaped from the "TK". We famously returned her to the family.

While the letter “e” was being returned, it turned out that a sign was needed. Designing backwards is not easy work. And maybe we wouldn't have done it if we weren't sharks. But it all ended with a “happy ending”, and the world became a little better.