Restyling of the POLYSTAR logo

About the client: "Polystar" is a dynamically developing company that sells equipment, tools and consumables for the jewelry industry.

Task: restyle the logo.

The old Polystar logo looks like this:

The first version of the logo is a word refracted in a crystal. What is successfully combined with all areas of the company: jewelry equipment, precious stones, polishing. Uppercase letters give a noble touch. The logo is recognizable and memorable, as it is easy to describe it in “words”. The company's sign is a combination of five pentahedrons and a star, which confirms the name "poly" a lot and "star" a star. The sign also looks like a processed gem.

Possible presentation of the logo, for example, on corporate documents.

The second version of the "Polystar" logo is hard faceted letters reminiscent of gems. Rhythmic alternation of sharp and straight forms provide originality of the inscription. The sign of the company contains the image of a cutter as an element of equipment, processing and the image of a faceted stone. This combination reveals the company's activities and increases its recognition in the market. Both versions of the logo may contain an additional inscription, for example "Gems".

Logo image on pos-materials.

The client settled on the first version of the logo and at the same time had doubts, since the target audience may not be ready to accept such a bold design. Therefore, we removed the offset in the company name. The company's sign was also changed to a classic diamond cut (top view). For the two directions of the Polystar company, the logo contains additional inscriptions - "Tools" (from English - tools) with a ruby color sign and "Gems" (from English - stones) with a sapphire color sign. Now the studio is working on the redesign of the site of the company "Polystar".