Yandex seminar on online advertising
13.10.2010

- Online advertising: classification, audience, market structure. (Sergey Petrenko)
- Yandex.Direct: the basics of skill. (Alexey Kirpichnikov)
- The art of choosing words for use in contextual advertising. (Irina Vakarchuk)
- How to write a successful advertisement. (Irina Vakarchuk)
- Website statistics analysis. Yandex.Metrica. (Sergey Petrenko)
- Secrets of the effectiveness of an advertising campaign in Yandex.Direct (Oksana Globa, AdLabs-Ukraine)
- Possibilities of media and regional advertising on Yandex. (Sergey Golovko)
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