How to promote your business - SEO, SMM or advertising?
In marketing, an integrated approach is important, because often the situation “in theory” and “in practice” is strikingly different. However, for most companies, promoting in several directions at once is too expensive, and you have to choose. Let's figure out which promotion method is right for your business, and should we expect maximum efficiency in this case?
This method will help promote new brands or strengthen the positions of existing ones. A well-chosen strategy for conducting an advertising campaign guarantees increased awareness and sales growth. It also provides higher traffic to the site, since the advertisement will lead to a specific page of your web resource.
Keep in mind that ordering contextual advertising once and expecting mega results will not work. A high effect and benefits for promotion are provided only if this is done regularly. The principle of building a strategy is chosen depending on the business model. So, in the B2B segment, short-cycle direct sales work better, and for B2C, frequent and mass communications are important.
Promotion in social networks
Promotion in social networks is suitable for startups, unique products, brands with average popularity. Promotion in this case occurs through the advertising account of the selected social network. The budget in this case may be low (the minimum possible of all promotion options), and the efficiency will vary from medium to high. It all depends on whether the event is a one-time or ongoing event.
The strategy for SMM promotion is selected depending on the specific goal. So, it can be lead-generating advertising (as a way to attract traffic), increase the reach of the target audience, warm up interest in a new brand or a modified offer. Promotional offers for social networks are created in such a way that potential consumers form an opinion about the product as a unique, limited offer, available here and now. That is, there should be a desire to make a deal without delay.
Classic search promotion
SEO-promotion of the site will provide consistently high results, but it works well only with large budgets. This method of promotion can be applied to any type of business, including companies in the B2C or B2B segment. At the same time, the level of brand awareness does not matter: when the site reaches the top of the search results, the number of visitors, potential customers, increases many times over.
Remember that we are talking about significant budgets. The reason for the high costs is the need to carry out complex work, including the selection of a semantic core for promotion, the adjustment of meta tags (title, description, h1), the addition of a reference mass, the preparation of content taking into account the requirements of search engines (mainly usefulness for the user). , but also keyword matching, relevancy).
As in other cases, when planning promotion in search engines, work begins with consultations. Experts assess the current situation, make forecasts, draw up an action plan. Sometimes it is enough to introduce only 2-3 points for the site to rise in the search results. It is also worth remembering that it will take several months to achieve the optimal SEO result. This is not the fastest way, but it gives the most effective result in the long run.