Good and cheap - does it work in SEO?
The importance of search engine promotion is no longer disputed by anyone. If a company enters the online market for a long time, it is ready to invest in its own recognition. However, the issue of price is always controversial. After all, there are offices on the market that are ready to promise first place in the TOP for $200. There will be no result from such “works”. If you decide to order seo website promotion , then it is important to understand that this is not a cheap, but long-term investment with an excellent payback. Unlike one-time promotions that lead to orders only while the ads are spinning, SEO ensures a steady increase in positions in the search results. Over time, they improve, and traffic grows without the intervention of third-party specialists.
Why can't SEO be cheap?
There are three reasons here:
- This is a painstaking complex work that lasts at least several months, but it guarantees a long-term result (these are investments “for the future”).
- Several specialized specialists are involved in it at the same time. Each of them is highly qualified, aware of trends and changes in search algorithms.
- You will need to purchase tools for monitoring and automation, as well as purchase eternal links.
One SEO specialist is unlikely to perform all the necessary work. High-quality promotion will be provided only by a well-coordinated team. So, an administrator or manager is necessarily assigned to the project, who will inform the client in a timely manner about each stage. Also, SEO-optimizer, Internet marketers, programmer, designer and copywriter are directly involved in the work. Each of the specialists works in his area of responsibility, but for the overall result. An action plan is developed by months, and the whole team performs the planned work. It should be understood that the first results will not appear immediately, as search engines need time to rank.
The cost of promotion, as in the case of the creation of the site, is estimated in man-hours and can be $ 500-1000 per month, depending on the initial positions and the specifics of the resource. Is it possible to save in this case? The fact is that savings are possible only if specialists work less. If after the audit it turned out that the promotion activities are designed for 400 hours, then they can be “split” into 2, 4 or 8 months with the corresponding hourly pay for the team. But is it better to get results faster? In addition, it is unprofitable to stretch the implementation of SEO measures for more than a year for another reason. The fact is that search algorithms are updated quite often. If you do not have time, then there is a big risk that the work will have to be planned again.
Is it possible to save money and is it worth it?
You often hear that there are no guarantees in SEO. This statement is true: indeed, no specialized agency will be able to guarantee you TOP-5 in N months. Rather, such guarantees are a marker of non-professionals. But is it worth paying more, because the result is not guaranteed? Of course, and here's why: turning to newcomers to the market, you run the risk of “draining” the budget without any real result. The presence of cases demonstrating a positive promotion result is not a guarantee that your site will “take off with a rocket”, but it is an indicator of the professionalism of the performers. Here you can see ready-made cases for businesses and websites in different areas and make sure that the promotion is really effective. As for the cost, we work in the middle price segment.