Development of an online lingerie store

About the client: an online store of women's underwear in the luxury segment.

Task: to develop a convenient online store synchronized with 1C.

The peculiarity of this online store is not in the variety of products from the best brands in Europe, Asia and the USA, presented in it, but in a special specialization. Customers can find on the pages of the site not only the widest selection of shapewear, but also bras in the size range from 65A to 100H. The main emphasis of the site is on a convenient, noticeable and easy-to-use catalog with a drop-down menu of subsections.

On the main page, you can immediately quickly “go over” the prices of new items and bestsellers, view the headlines of the latest articles from the online store blog, and much more. For example, immediately below the slider there are items with answers to the questions that potential clients first of all have: how to buy lingerie? And how do you decide on the size? Follow the link and voila! The size calculator will not let you make a mistake with the choice, and the article on purchasing goods has detailed information on delivery and payment methods. In addition to these useful sections, there is also a special “Ask a question” field. We indicate your e-mail or phone number and within 24 hours, we receive a detailed response from managers.

For the convenience of buyers in the subsections of the catalog, it is possible to sort models by size. Subscribe to our email newsletter to stay up to date with updates and promotions on the site.

Having looked at a new thing, the store's customers can traditionally take a closer look at it, as well as pick up an additional accessory or the second part of the set, presented in the "Worn with" hint box. Synchronization of the site with 1C makes shopping especially enjoyable. On the product page, information about the availability of sizes in the plate located next to the description and additional photos of products is constantly updated from the 1C database. In other words, by ordering a certain model of the required size, the buyer is guaranteed to receive it on time. Thanks to this functional technology, it is also possible to track the readiness of the order.