Logo concept for American Law School

About the client: School of American Law. Provides an opportunity for practicing lawyers to gain knowledge in the field of American law.

Tasks: to develop a logo that reflects the company's activities in American aesthetics. Also, the logo should be relevant in the circles of young promising lawyers.

The basis of the logo is an antique font. The classical neo-humanistic font forms delicately present the abbreviation SAL. The capital, as always, looks graceful, how can lawyers do without it? Therefore, she typed everything, and typed not anyhow, but with all responsibility for typographic art. And, of course, American lawyers cannot do without an "American" star. As historical practice has shown, American stars are not red, so the star in the SAL logo is exclusively American.

The logo was not accepted by the customer.