Logo design for "KITCHEN-BLUM"

About the client: KITCHEN-BLUM is a design bureau that collects high-quality kitchen furniture and is an association of the best private specialists in Moscow. The company promotes the concept of kitchen design according to the DYNAMICSPACE program from Blum.

Task: to design a logo.

Work on the project began according to the tradition that has become for us in two directions: one is “classical”, the other is “modernistic”. As a result, two variants of the logo. Everyone knows the comical cases when one option is clearly worse than the other and is offered "for throwing dust in the eyes", the client claims. Fortunately, in our history, two logos turned out to be equally worthy. So worthy that two KITCHEN-BLUM companies should have been made.

Now directly about the logos. The first one is “classic”, based on the legendary AvantGarde typeface designed in 1970 by Herb Lubaleny and Thomas Carnese. Just like in the idea of the Coat of Arms typeface, the letters of the logo are intertwined into ligatures. And geometric shapes made it monumental.

The second option is “modernistic”, assembled from sticks, hooks, rings, in general, from accessories. It can be safely attributed to the "Hi-tech" style, one of the brightest styles of modern design and architecture. The alternation of rounded, diagonal and straight lines, the combination of lowercase and uppercase forms make the logo unique and unambiguously recognizable. As a result, the second option was adopted.