DEVELOPMENT OF CORPORATE STYLE

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UNIQUENESS

Corporate identity distinguishes the company from hundreds of others due to a number of graphic associations.
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RECOGNITION

Unique graphic elements of corporate identity form a recognizable image of the brand.
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IMAGE

Corporate identity reflects the positioning of the company in the market, is the basis of branding.

DEVELOPMENT OF THE FIRM STYLE

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The main task of the corporate identity — distinguish the company from others and create a recognizable positive image in the eyes of consumers. For this, a set of rules and principles of visual display, united by one idea, is being developed.

The result of creating the corporate identity of the company is displayed in the — a special passport of standards. Guideline (guideline) — it is a set of rules and principles for the use of signs, logos, corporate characters, fonts and color coding for corporate identity elements, as well as for the correct placement of the above elements on various information and advertising media. In other words, a guideline can be part of a brand book or a separate document.

BASIC DEFINITIONS

Brandbook – a document containing a description of brand values and ways to communicate them to consumers. It describes in detail the mission and philosophy of the company, its goals and priorities. The official brand management guide is mainly used by managers, advertising agencies and design studios. The brand book reflects the positioning of the company, it sets the rules for all graphic, video and audio materials.

Developing such a manual — A complex and painstaking process, a brand book cannot be created for a company that does not think about corporate values. Most often, companies are limited to guidelines.

professional corporate identity corporate identity

CORPORATE IDENTITY AS AN EFFECTIVE MARKETING TOOL

Having a complex structure, corporate identity as a result produces a number of effective marketing products.
Corporate style elements
  • business cards, letterheads and souvenirs as image and presentation products;
  • trademark as a key element of advertising campaigns and promotions;
  • logo as a symbol of the company, appearing in outdoor and media advertising;
  • branded attributes as an element of online advertising.
Professional approach

Template design options developed by amateurs are unlikely to attract the attention of potential customers, but they will directly indicate to them the imperfection of the aesthetic taste of the company's management. Naturally, no self-respecting businessman would risk decorating the face of his offspring with such an "anti-brand" style, but will give preference to professional performers.

At the moment, a considerable number of web design studios offer their services for the development of corporate identity and logos. Some of them have just made themselves known, others have already managed to acquire an impressive portfolio.


 
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We create a unique corporate identity

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WEBACULA CORPORATE STYLE IS A GUARANTEE OF RECOGNIZATION OF YOUR COMPANY

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Marketing Analysis
Based on brand marketing research, it is much easier to identify the most promising forms and elements of corporate identity. This can be called a kind of development of the corporate style ideology, or rather, its external manifestations. At this stage, the analysis of firm styles in the subject, analysis of the brands of market leaders is carried out, and the purpose of the work is formed.
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Creation of a logo
Being a key element of the company's image, the development of the logo becomes the starting point for developing the ideal style of the company. When working on the logo, graphic symbols and signs are selected, a unique author's font and typography are worked out, color solutions are proposed, thus the foundation of the future brand book is laid.
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corporate hero
For some types of businesses, along with the development of a logo, we recommend the creation of a corporate hero to build the right client association. This corporate character subsequently becomes an integral part of the entire brand package and is used according to the recommendations of the guideline.
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Branded elements
Business cards, flags, envelopes, packaging for branded products and other paraphernalia are usually worked out as branded elements.  Depending on the subject of the business, stylization for branded clothing can be performed, a concept for branding a retail outlet or an exhibition pavilion, a concept for using corporate identity in interior design and more, depending on the tasks at hand.
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GUIDELINE
A kind of passport of the company's style. In this document, the project developers provide extensive recommendations on the correct use of all developed elements. The correct use of this manual is the key to the success of marketing ideas reflected in graphic materials and all elements of corporate identity.

WHY IS IT IMPORTANT TO ORDER THE DEVELOPMENT OF A FIRM STYLE?

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01
The same type of template design options developed by amateurs are unlikely to attract the attention of potential customers, but they will directly indicate the imperfection of taste. Naturally, no self-respecting businessman would dare to decorate the face of his offspring with "anti-brand" style, and will give preference to professional performers.
02
At the moment, a considerable number of design studios offer their services for the development of corporate identity and logos. Some of them have just made themselves known, others have already managed to acquire an impressive portfolio.
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We, as professionals not only in the web, but also in graphic design, love to solve the problems of creating logos, developing corporate identity. Logos and corporate identity created by us help Ukrainian companies to promote their products and services both in the offline market and online.

Benefits of working with us

Satisfied customers
300+
Years of experience
13+
Completed Projects
130+
23432+

Key
clients

Our clients are located in the following countries:
Ukraine, USA, Canada, Poland, Australia, UK, Bulgaria, Belgium, Spain, Switzerland, France, Germany, Netherlands, England, Romania, Latvia, Lithuania, Estonia, Kazakhstan, Saudi Arabia, UAE, Oman, Jordan, Lebanon, Pakistan, India, Thailand, Laos, Vietnam, Malaysia, Indonesia, Philippines, Mexico, Chile, Brazil, Colombia.