5 Tips for Effective Web Design
The result does not always live up to expectations. It seems that playing with colors in web design will make the site catchy, bright and catchy. As a result, seeing the result, the client gets upset, and so do you. I would like to share some simple tips on this topic.
Tip One: Learn Color Groups
Warm colors: yellow, orange, red. Of them:
- Yellow is the color of children's naivety, energy and pleasure.
- Orange is the color of caution, joy and happiness.
- Red - passion, excitement, love, strength.
Review your work and pay attention to what colors you use in website development, in logo design or in an advertising campaign. What do you associate certain shades with.
For example, for a florist logo design, shades of yellow and red will be harmoniously combined. Feel the sensations when you imagine a yellow rubber duck. What can you say about the awakening aroma of a peeling orange?
Cool colors: purple, green, blue. Of them:
- Violet - luxury, spirituality and power.
- Green - nature, freshness and eco-movements.
- Blue - devotion, stability, calmness.
The blue color will set you up for calmness, a state of rest. Green is perfect for companies that are associated with environmental protection. Purple is suitable for a luxury hotel, restaurant. This color is able to attract those who are looking for premium services.
Neutral colors: beige, brown, white, black. Of them:
- Beige - tranquility, tradition, comfort.
- Brown - earthiness, benefit, nature.
- Black - wealth, sophistication, elegance.
- White color - purity, freshness, innocence.
With these colors, everything is more complicated and at the same time easier. At first they may seem boring, but this is a delusion. For a business where the product is the center of attention, this color palette is perfect. Design elements against the background of neutral colors will look spectacular and pronounced.
Details with a sophisticated silhouette will look spectacular on a black background. This is why black is often used in jewelry website designs. For IT companies, gray is a good background. It will favorably emphasize the device or application.
But it should be remembered that each color can have negative associations. So don't count on the same effect for all users.
Tip #2: Choose the Right Colors
This topic is also quite extensive. But there are a few recommendations that I would like to share:
- The colors of one group are combined into similar color schemes. However, they vary between colors and their combinations. Cold ones are usually combined with cold ones, warm ones with warm ones, etc. On the one hand, it looks good, because the colors do not compete with each other. But it happens that the combinations are too bright or, conversely, pale.
- By combining colors from different color groups, a contrasting color scheme is obtained. The effect obtained from such combinations can be both dramatic and strong, and cutting the eye.
- By combining different shades of the same color group, a monochrome color scheme is obtained. This combination of colors is used to create a more harmonious color scheme. This combination does not distract from the main design idea.
Tip #3: Love Free Space
If the design elements are used harmoniously, then the remaining free space will only benefit. It will make the site more understandable and focus the visitor's attention on those elements that are needed, without scattering attention to unnecessary details.
Tip #4: The simpler the better
If you recall the first sites, then the more stuffed they were, the better it was considered. They were full of animated flickering elements, unusual cursors and other flashing lights. The fashion for colorful sites has passed, because, when entering, a person was simply lost where to go next and eventually left the resource.
Make websites simpler and then your visitor will easily find out where to go and how to exit back, no matter what page he is on. It is also worth considering that mobile traffic is growing rapidly, respectively, the resource should not be overloaded with unnecessary elements for better loading on mobile gadgets.
Tip Five: You have a maximum of 8 seconds
The Internet is filled with all sorts of information. For this reason, a person began to spend even less time viewing the resource - a maximum of 8 seconds. This is the amount of time you are given to focus the user's attention. Create a resource that will work quickly on all platforms, "cling" and give clear, understandable information. And then your visitors, without straining, will view the entire resource.