Creation of websites. How to manage user attention?
Creating websites with a detailed description of the advantages and benefits of a company's product or service provides it with a much greater chance of success. That is why the development of content, which will subsequently not sell, but convince , is an important component of an efficiently working site.
Modern persuasion techniques are built around effective marketing principles that you need to know to be successful. You should learn to conduct a dialogue not only with regular, but also with random visitors to your resource. How to do it and achieve positive results?
One of the most effective marketing models is the AIDA model, according to which the impact of the message on the visitor of the resource is carried out. This model explains the sequence in which advertising information affects users.
AIDA stands for:
- A - Attention
- I - Interest
- D - Desire
- A -Action
Attention - Interest - Desire - Action. These are 4 successive stages that a person who acquires something undergoes. That is, you need to do the following:
- we draw attention to our products;
- we increase the interest of potential buyers by demonstrating the advantages, benefits and value of products;
- we convince that it is our products (services) that will satisfy the needs of a potential client and make his life more comfortable;
- encourage to action, that is, to make a purchase (“make an order right now”).
When creating websites, even at the design stage, you should pay special attention to the fact that quite often a user comes to a site that is already ready to make a purchase, i.e. implement the final stage - "Action". But he does not have such an opportunity, since it is difficult to find a phone number or address on the site, there is no order form, feedback, etc. It is important to make sure that the user immediately understands how and where he will find the information he needs.
Don't make your site visitors think and search.
AIDA is an effective way to help a customer decide to buy a product or service they really need.