Has your website traffic dropped? Do it!
You have reached the top in Yandex and Google and your site proudly flaunts in the TOP-10. All content on it is original, photographs are copyright, orders are permanent. It remains only to enjoy stable traffic! Everything is so, if not for one "but" - it happens that attendance from the search falls, and no one is immune from this.
We offer a voluminous instruction, according to which you will return the lost positions. Some activities are quite laborious, but they are proven effective. So let's get started. It is necessary not only to return the positions, but also to see, to figure out why the issue has dipped. Here, as in medicine, treatment will be effective only if the cause of the disease is clarified and directed.
Algorithm of actions in case of a drop in site traffic
- Yandex or Google ? If the site has fallen in the issuance of only one search engine, you need to analyze whether you follow all the algorithms of this particular search engine. It is possible that search robots have introduced a new filter, and your site has fallen under the distribution.
- Web analytics settings . If only one search engine is down, double-check your settings. Quite often, loss of code on some pages leads to subsidence. Therefore, it is worth comparing the data from Yandex.Metrica and Google Analytics to understand which pages have fallen.
- Resource unavailable . Yandex.Metrica will easily provide you with a report on site availability during the requested period. Perhaps there were problems with user access to the resource? It's also worth checking out the error.log.
- search engine filter . For webmasters, there are special sections in which search engines reflect the filters applied and sanctions put into effect. If you don’t see anything in the reports, but suspect that you might have been filtered, you should contact Yandex or Google technical support with a description of the problem. Perhaps your filter is still there, but it is not reflected in the reports available to you.
- Errors in the webmaster and duplicate pages that appeared. It will take a painstaking analysis of all the changes on the site that were carried out before it sank in the issuance.
- Visibility on demand. With the help of special services like Serpstat, you can see what position your resource occupies for various key user requests.
- Site problems . To find them, you need a special scanner like Screaming Frog. It can be used for free. It will quickly find all sorts of problems that provoke a decrease in traffic.
- Look at the indexing : type in site:name (site:webakuua) and see which pages are indexed by search engines. You can find duplicates in this way and remove them.
- Check robots.txt . It may contain indexing prohibitions registered by mistake.
- Check out the canonical tag . If you do not use rel=”canonical” for pages with the same content, then the search engine evaluates them as different, but with plagiarism, and for this it reduces the resource in the search results.
- Analyze seasonality . Perhaps your offer is not relevant yet? All products somehow lose, and then again increase demand during the year, and this is normal.
- Do a link analysis . You should use quality sites with a good reputation for placing links, as well as building links smoothly, evenly, and not in jerks. Also use internal linking of pages, just remember that a large number of links on one page may be regarded by search engines as spam.
- Author's texts . Make sure the content is unique.
Unfortunately, it happens that the content stolen from you is ranked higher on another site than yours. If you are confident in the authenticity of the texts, you can try to deal with plagiarists through support, but more often you have to change the content. Follow these rules and always be in the TOP!