How to make an online shopping cart truly user-friendly?
Placing an order in the shopping cart of an online store is a key moment that completes the transaction. It would seem that everything is simple: the user must put the goods into it, click the checkout button and calmly wait for the manager's call. But in fact, everything is not so simple. Difficulties can arise if you need to change the number of products or remove some of the selected ones. According to statistics, more than 80% of sites have not worked out this functionality well enough. As a result, users have to return to the directory several times, which creates additional inconvenience. Or a situation arises when a customer mistakenly adds and pays for more or less goods, resulting in additional calls to the service center and increased logistics costs.
How to avoid common mistakes. Automatic update of the field with the number of products
Many online stores offer users to "manually" update the cart after changing the number of products. That is, this option is not built in automatically, which entails certain inconveniences. Let's say you first chose two identical tablecloths, and then decided to limit yourself to one. After you change the number of items in the cart, you will need to click the "Update" button (the interface may be different, but the essence remains the same). If this is not done, the order will be sent with the original value.
But for most, it's inconvenient. Firstly, you do not want to press extra buttons, and secondly, it is easy to forget about it. Thirdly, it is implied that such changes should be performed automatically. Due to the lack of automatic changes, 50% of carts are issued with the wrong number of products. On the part of the user, this means that he will need to overpay or cancel the order. On the part of the online store, it will take much more time to process one purchase.
So, a properly functioning basket is:
- the ability to easily and quickly change the quantity for each product;
- instant accounting of all changes made;
- clicking on additional fields outside the line with the amount is not required.
This can be achieved in two ways: either allow the client to enter the required amount manually, or provide drop-down lists.
Allow customers to enter zero quantity in their cart
Being able to enter "0" in the cart seems counter-intuitive to sellers, but more than justified from a buyer's point of view. Most online shoppers think that 0 is the same as "remove item" and use this number for "extra" items in the cart.
Just be sure to ask a clarifying question - "Are you sure you want to remove the product?" so that users do not use "0" by mistake. As for the design principle itself, it can be the same as in the first case - either manual entry or selection from a drop-down list.
Small changes in the cart (automatic quantity changes and the ability to specify a zero value) significantly improve usability and reduce the order processing time!