Link entry point
When we face the task of promoting a site in search engines , we are well aware that the main factor in the formation of the TOP-10 is the link mass. Those. If we talk about it in a simplified way, then the success of site promotion depends on the number of links.
We will not touch on other ranking factors now, such as the relevance of the site pages to the request or the validity of the html layout of the resource. Also, we will omit the concept of inbound link trust and the optimal time to build the appropriate link mass. It will be about how and where donor sites should link.
So, we have decided on the key queries for the promoted site . If there are only 2-3 of them, then it makes sense to optimize the main page of the site for them. Well, what if there are 10 or even 100 requests? It is logical to assume that in this case we will have to create internal pages that will be relevant to each of the requests. Naturally, we should, if possible, create second-level pages.
Accordingly, these will be our entry points for the reference mass . It is practically useless to extract links only to the main page of the site. Yes, and the naturalness of the resulting links will be considered by search engines rather controversial, because in the ideal case, the site receives links to a variety of its pages. However, we must not forget to get at least some of the link mass to the main page. It is for this that you can use all kinds of free ways to build links (social services, bookmarks, Twitter, Facebook, etc.).
The number of incoming links for each promoted page depends only on the budget for the promotion of a particular request.