Logo. Why is its design important?

Working in the field of design, web design, communicating with customers, I had to make sure that many business owners, no matter how small or large, do not know the meaning of the logo. But after all, the corporate identity of the company, its face is formed from the logo. Therefore, it is very important to know what role the logo plays in the success of the business and what consequences can be caused by ignoring such an insignificant element at first glance.

Let's start by trying to figure out what is logo design? Each person's ideas may be different, depending on the person's own perception, on his preferences. It can be an image, even the most elementary, and just a banal inscription in a regular font, or even just a symbol. There are a lot of options. And the question arises. If everything is so simple, you take a picture or an inscription and you're done, then why turn to a professional designer and pay for not cheap services at all? This is where the error occurs. After all, using just a picture, without thinking about what it is and, most importantly, without understanding why all this is, it is not possible to make a name for yourself, a brand and win over people who can become your customers.

In practice, it is very important for a company to draw up the right development plan. And the main stage is advertising, PR. Now it is not a novelty that people first see the logo of the company, and then get acquainted with its product and services. This is what branding does. It helps companies gain recognition, trust and visibility.

Probably everyone has faced the choice of cheaper, but it is not known whose, or more expensive, but from a proven brand that is well known. In most cases, the second option works - more expensive, but from a trusted company. This is what everyone aspires to - trust, recognition. People buy not just a product, but a brand. This is the result of powerful branding, marketing. But all this will be useless without the involvement of professionals. People need to recognize you. The logo is your face. It will be used everywhere. You will be recognized by it. Therefore, the logo must be designed professionally and must be of high quality!