Mobile version: advantages, disadvantages, features
The mobile version strategy involves the creation of a second site. The first is a desktop, basic version, and the second is created for users of tablets and smartphones. The server detects the user's device and directs it to the appropriate version.
Three Benefits of a Mobile Website
The presence of a mobile version improves the position of the site in the search results. This is the same effect as in responsive design. But it also has its own advantages:
- the ability to create content that is interesting only to mobile users;
- menu, design and navigation can be immediately adjusted so that they are convenient for smartphone owners;
- traffic, as well as tablet resources, are spent more economically.
This can be critical, especially if you know that most of your visitors are smart phone users with internet on the go. By creating a mobile version, you will gain useful experience in this niche, and at the same time you will not worry at all how one or another improvement will affect your desktop views.
But it was not without drawbacks.
Due to "adaptation" the resource is always displayed correctly, regardless of the screen diagonal. If you open the mobile version on the desktop, then it will look ridiculous. Also, there are problems with the demonstration of the mobile version on screens with a large diagonal.
The mobile version will need its own content. It can be duplicated from the main resource or created specifically for mobile users. However, it is important not to get confused with links: users should always be directed to the version they need. In addition, the analysis of the effectiveness of the resource, attendance and other things will now always have to be done in double volume.
Plus, there are additional costs for the creation and support of the second version. And one moment. Do not forget to notify the search engines that the resources are related, and that I am not publishing stolen content. The alternate and canonical attributes will help to do this.
We choose a strategy by comparing
There are 3 basic strategies that are easy to compare with each other.
Ease of implementation. Ability to use ready-made adaptive templates
The site is being developed from scratch.
It is difficult to identify users' devices and direct them to the right content. Most likely, different layout and different content will be required.
You will need web specialists if you do not use ready-made solutions.
Domain, hosting, development
Development, customized content, as well as hosting and a service that determines user devices
Convenient, but page loading speed is slow
Convenient, can be supplemented with specific information
Problems are possible only if the device is defined incorrectly
The site may not be quite aesthetic if the layout is done incorrectly
Mobile versions are poorly perceived on desktops
Incorrect definition leads to problems in perception
You will need to manage 2 resources
Management becomes more complex if the layout and content change
In theory, as in practice, each of the strategies has its adherents and opponents.