Tips to help you increase conversions
When developing a website, remember that the main thing in it is not beauty. The main thing is to make it so that a casual visitor can easily be converted into a real buyer. There are many options on how to do this. There is no need to be afraid here, because in web design, what is not forbidden is allowed. Even if you decide to use ready-made templates, you can always make your own changes to them and make it special, one that will easily lead to a purchase. Stick to some rules and you'll be fine.
Play with contrast
Remember that contrasting colors can increase conversions. A nondescript “Buy” button on an online store page that blends in with the general background is the worst thing that could be done. Do not repeat the mistakes of others - highlight the key elements of the site with a contrast of colors: call buttons, headings, subheadings.
Pointers on the page
Do not be afraid to place elements on the site that serve as pointers: animation, lines, arrows. All this can show where the visitor should go next. Do you want a person to start reviewing the site at the top and move down? Or went in the direction from left to right? Then place the visual cues appropriately, and the person will know where they need to go. And for long sites with scrolling, this is generally an ideal solution.
Create a buzz
Also, the way you submit information can positively affect the conversion. Create some excitement in order to stir up the user. How? The clock with a countdown to the end of the promotion, crossed out prices and things that have disappeared from the sale work well here.
Let's take a look at the thing
Today's online stores are not just a site with pictures and prices - this is a real store, which is both a showcase and a seller in one person. Post more detailed photos. Let's take a closer look at the product. When a person has the opportunity to carefully examine the product in detail, he has less doubts and makes a purchase decision faster.
One of the keys to a successful website is its simplicity. Try not to sculpt a lot of elements so as not to distract from the main information.
As it has already become clear, the conversion can be increased in different ways. Not a single specialist will say exactly in what form your site will “shoot”. And here already familiar A / B tests will come to the rescue. Change texts, button colors, drag and drop content and see how it affects the behavior of users of your site.
There is nothing difficult in these recommendations. The main thing to remember is that in order to achieve maximum effect, you need to constantly work on the site.