We sell emotionally

In my last article, I wrote about how important it is to know sign language when communicating with clients. Now I want to write about how important it is to pay attention to your emotions when introducing a client to services and products. make emotional sales.

It is necessary not only to pronounce a dry advertising text, but to use a description that evokes pleasant associations in a person, allows you to present the result and the desire to receive your product or service in more detail.

The professionalism of a manager is determined not only by the fact that he knows everything about his product or service, but also by heart he can list more than a thousand items of goods and remembers their articles, ingredients, and so on. It is also important to be able to communicate with the client in a language that is understandable to him, using certain emotions and thereby causing the client's interest, attracting his attention.