Website concept development

24.03.2011

Today there are no questions why you need to create a site. Modern trends in business development leave no doubt about the need for a website for the full-fledged activities of each company. But what is needed to organize a competent project and how to do it?

Development of the concept of the site is the first step in working on the site, it is the definition of goals and objectives that it must solve. Goals and objectives can be very different, for example, promoting a new product line on the market, building a company's image, positioning it as a market leader, increasing sales, finding new customers and partners, supporting existing ones, and much more.

It is necessary to clearly define which services, goods, etc. will represent the site. It is important to correctly determine the circle of the target audience: age, region of residence, interests. For example, sites designed for a youth audience will differ in many respects from projects created for professionals in any direction. When developing the concept, not only the characteristics of the target audience and its nature, but also the competitive advantages of the company are taken into account.

Also , the development of the site concept involves thinking through and coordinating the design of the site, its structure, content, capabilities, functionality, ways to further work with the resource (for example, developing a site content management system). Only by answering all the questions regarding the goals and objectives of the site, determining its cost, you can find the most optimal solution for the successful implementation of the tasks and proceed to the conclusion of the contract, drawing up a schedule of work to create the site.

The concept of an Internet project can be called the main document, according to which work is underway on the site: development, optimization, promotion (promotion) and its further development.

The development of the site concept is an idea that expresses the individuality of the project, emphasizing its characteristic features, features and advantages. The Internet is filled with resources that do not carry brightness and originality.

Webakula studio develops an individual concept for each project, which allows to achieve the most effective result. You won't find another site like this on the web.

A well-chosen idea is able to intuitively tell users why they should come to your site and return to it again and again.

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