▶ What you do not need to write in email newsletters so as not to get into "Spam"


Чего не нужно писать в email рассылках, чтобы не попасть в «Спам»

A typical day, perhaps at work. We turn on the computer and first of all open the mail. In daddy "SPAM" as always "replenishment". Click on the "Clear" button, and without looking. The mail client politely asks us: “Empty the Spam folder? All emails will be permanently deleted." Click "Clear" ... Is the picture familiar?

But automatic spam mailings do not always fall into this folder. Often there are letters about very real goods and services, perhaps even useful and interesting. It's just that the one who worked on the drafting of the text did not take into account some important nuances and voila! Work down the drain, the letter fell into the Spam folder.

We’ll talk about what you don’t need to write in email newsletters.

Beware of spam!

Список спам-слов

Remember that spammy expressions like "Attention, sale" (with a bunch of exclamation marks), "Click and you will be happy", "Check", "100% free", "Test" and so on, should not be at all! Forget about them, otherwise you will go straight to Spam. Spam filters even have a rating for such words.

Letter subject

Тема письма

This is the part that determines whether the user opens the letter. Therefore, pay attention to what you do not need to write in the topic:

  • say "no" to artsy creative, keep it simple;
  • slang words and expressions, foreign words;
  • if georeferencing is not provided for by the strategy, it should not be;
  • do not use words such as "newsletter" and "news";
  • no aggression.

But! These recommendations should not be taken as a rule. In each case, exceptions are possible. It all depends on the specific mailing list and its target audience.

Letter body

Тело письма

First, literacy, literacy and again literacy! Nothing special needs to be explained here.

Secondly, the rules for writing sales letters apply here. For example:

  • Do not overload the text with information and do not go into detailed descriptions. This causes irritation.
  • No need to use complex words, clericalism. Are you using an abbreviation? Explain it.
  • Describe what you offer clearly, clearly and concisely. Misunderstanding the context of the letter misleads the recipient. He will not understand at all what is being offered and why he needs it.

And of course, you should not rely only on your vision of the correctness and clarity of what is written. Let's read the text to others.



If the letter was read to the end by the recipient, then you can safely congratulate you. You managed to "hook" him. At this stage, the main thing is not to spoil everything.

Here, too, any spam words are excluded. Also, do not use words that are not related to the purpose of the letter.

E-mail distribution requires painstaking, almost jewelry work. Choose words depending on the target audience. Test and let your newsletters be effective!

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