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Mobile apps are a great marketing tool and a way to promote your brand. But the development of a mobile application is associated with a lot of questions. What to choose - native application or cross-platform development?

Which app to launch first - iOS or Android? This is important because Google play and the App Store have different functionality, including for testing.

But the questions don't end there. The developer will need to define:

A website is a marketing tool that has its own payback period and brings profit to the owner. Any site works on this principle, whether it is an online store or an information platform. The only exceptions are resources that are created incorrectly.

How to track the effectiveness of an advertising campaign? Of course, using UTM tags. Moreover, they can be standard and easily reconfigured for any new client. The basic designations will always be standard: in source it is denoted by yandex and google, respectively, and in medium: срс for pay-per-clicks and cpm for pay-per-impressions. As for term, you need to use a dynamic label denoting the key in it. This designation will allow you to collect statistics specifically for the keyword.

One of the basic SEO recommendations for improving the behavioral factors on the site is the need to increase the page loading speed. And indeed: the faster the site works, the more pleasant it is to use it, and both visitors and optimizers agree on this.

Websites are necessary for businesses to promote online. But the whole process does not end with just creating a website. Users simply will not find your company in the search results if it is further than the second or fourth page. Ideally, your site should be on the first page, or at least in the TOP 100. But how can this be achieved? There is only one way out - to please the search engines. And for this you need to optimize the site. Moreover, it is advisable to start external and internal optimization at the stage of site building.