Blog

New trends in design allow you to look at the design of an Internet resource differently. Do you want to discuss the design of the site ? It's worth using something new. What are the innovations offered by designers and are they always needed?

How to increase the interest of potential visitors and encourage them to buy? How to return old customers who have already made purchases, but forgot about your store or temporarily lost interest in it? In other words, how to remind yourself so that the site's conversion increases? There are traditional and trendy tools for this. Traditional ones involve collecting contacts for their own database, and then sending letters to subscribers' e-mail addresses, while trend ones involve the use of modern instant messengers.

If several specialists are responsible for managing an e-commerce project at once, it is difficult to achieve unity of action. Accordingly, the profit will not be as high as if one person were responsible for everything. It is better that one manager controls all stages of the sales funnel, makes decisions about changes, and selects processes for optimization based on analysis. There is a ROI marketing scheme, following which you can easily draw up a work plan and evaluate the effectiveness of investments.

The CTA button helps the user to buy the product. If it is not there, the e-commerce project simply will not work. But just the inscription "buy" is not enough. The visual design of the button, its color and size is important so that the visitor not only sees where to click, but also wants to do it.

What is included in the concept of "successful online store"? The most purchased products, the most recognizable label, the first places in the search results? Just a little bit and even more. After all, it is impossible to say for sure that one store is more successful than another, because everyone has different topics, customers and goals.