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Search promotion is a resource-intensive and costly process, and we are talking here not so much about finances as about time. However, there are tools that allow you to improve the ranking of the site, but still remain incomprehensible, "unrecognized" and surrounded by many misconceptions. For example, the sitemap file.

Navigation is what helps the user navigate the site. This is the structure of the catalog in the online store, which helps to find the right thing, the menu of the information site with subsections for different content groups, the list of topics on the news portal, and so on.

You can shout as much as you like that the store has the cheapest original iPhones. But the headline with the price, sale terms and discount amount in % will not attract the reader. After all, this is not interesting: such ads appear on the network almost every second. So, do not forget: the main thing is interest.

The first quarter of the year is over, but this does not mean that you will no longer be able to improve the performance of your company in 2017. After all, there are still 9 months ahead. So, include in your plan for the current year conducting A / B tests that will help optimize conversion and attract new users (or retain old ones). And we will give you six useful tips on how to do it right.

A brand, a business plan, goods brought in bulk from China in stock, trained operators politely answering calls - all this is needed to open an online store. All this, but not only. After all, it is important that people find out about you, come and make a purchase.