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Achieving a goal is great. The statement works both in life and when promoting sites. But it is always important to know exactly what goals are being pursued, otherwise the work loses all meaning. It is all the more strange that in Google Analytics you can still find "goalless" accounts or accounts with "pseudo goals" (for example, which track only the number of pages viewed and the duration of views). After all, the fact that people are interested in your site is wonderful in itself, but it loses all meaning if there is no final conversion, that is, a purchase / order of a service. Therefore, the targets must be configured correctly. How to do it - see below.

A little over a week ago, VKontakte introduced an interesting update - applications for communities. So far there are only 4 of them, but even these tools will be enough to increase advertising opportunities and provide a “white” promotion of your group. It remains only to figure out what these applications are and how they are useful. We'll talk about this.

The Minusinsk filter and how to get out of it is one of the most discussed topics among webmasters. Moreover, the release dates vary, and quite significantly: someone is ready to brag that he brought the site out in 3 weeks, while for someone the whole process took almost half a year. What do deadlines depend on? And what should be the reference mass in order not to fall under the filter?

Your product can be amazing, and your service can be mega-efficient and cheap. But any product will not sell itself - it is important to make the right offer to the client. The situation is complicated by the fact that decision makers receive a whole bunch of letters a day with the words “we know how to increase your profits, and this is not a joke!”. This means that you need to make sure that it is radically different from them, and also so that your offer turns out to be really useful and interesting. Of course, "the most important sale", the signing of the contract will take place at a personal meeting. We offer 7 chips, using which you will encourage the client to come to this meeting.

The statistics are ruthless: only 2% of attracted traffic is converted during the first visit to the site. It turns out that 98% of visitors are potential customers who may return to you, or may find a more attractive offer. It is clear that losing their attention is an unforgivable mistake. That's why remarketing exists.