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News from the glamorous world of show business, reviews of interesting places on the planet, photos of cats, jewelry and pandas - these are the main areas that always attract a lot of customers. As well as funny stories and all sorts of "pseudo-scientific studies." But what if you work in a clearly defined niche? If your resource is almost never visited by "all and sundry"? There are ways to deal with the problem.

Before a specialist launches contextual advertising, he creates a text ad and visually designs it, sets many settings, including bids and the number of impressions. The marketer must also work on the landing page - that is, the one where the user will go by clicking on the ad. Here everything should be extremely simple and clear: here is the product, here is the price, and here is how you can buy it.

Even letters from large companies sometimes gather dust in a folder labeled "spam". For users, this is not very convenient, especially if you are waiting for a letter, but it still does not come. And for the sender - in general, it's a disaster: the letter was not received, the information was not read, all the work on organizing the mailing was done in vain.

How can Google Adwords reports help you understand how your ads are performing? There are several tools here that provide statistics on how often your ads are viewed and how you can improve your performance by adjusting your budget and other settings.

Do you want your site to leave only positive impressions on users? This will be difficult to achieve if you ignore the basic principles of UX design. But learning these rules is easy - especially since there are only five of them.