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New markets - sounds incredibly tempting. And if these are foreign markets, then the development prospects become even more amazing. And here the problem arises - how to create a "foreign" site, understandable to both search engines and users?

A couple of years ago, emails were viewed solely as spam. Today, it is a popular tool for influencing the user, fueling interest in the company and ensuring loyalty. In addition, effective mailing is inexpensive. You just need to know what will be in trend and follow the main market trends.

Basic principles of site indexing

So, you can provide purely technical information or describe all the same information emotionally. For example, in the case of a computer keyboard, the cable length may be indicated as: 180 cm or "in the height of Bruce Willis." Accordingly, descriptions based on dry facts will be more understandable to "physicists", and for the humanities, images created with the help of emotions are more suitable.

Use UTM tags. They allow you to track the effectiveness of marketing by 5 parameters - sources of content and products, transitions and channels and requests. The performance of ads, links to external resources, banners - all this is tracked by tags.