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How to Measure the Effectiveness of Email Marketing: The Most Important Metrics
Of course, all these “testing” recommendations are only relevant when the basic rules for sending emails are already followed. And among them - permission to follow links, sending emails in HTML, etc.
29.01.2016
Using Facebook to Keep Customers Engaged: Remarketing Rules
A special code is embedded in the site, which will collect data about visitors. And only those of them who have previously visited the site will see ads. This Facebook functionality allows you to save and maintain contact with "warm" customers. Now it will be easier for you to remind about:
25.01.2016
Contextual advertising tips. Part 2
Colleagues, as we promised in the first part , we want to share our experience in setting up contextual advertising. This part discusses launching a search campaign in Yandex.Direct, setting up YAN, retargeting in Yandex.Direct, remarketing in AdWords, and analytics of all advertising campaigns.
21.01.2016
Which is better for mobile design: a table or a list?
So how is it better to have it: a list or a table? Let's figure it out.
12.01.2016
Myths about conversion or how to become a leader
Experts who analyzed several thousand campaigns and landing pages in Adwords found that there is a layer of advertisers who receive 2-3 times more conversion actions than the average for this direction. The question arose: on what does such a result depend? From the correctness of the actions of the marketer? Or maybe the size of the budget? It is not clear what leaders do that others do not.
17.12.2015