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High-quality content is both a way to promote, and an opportunity to win the user's love, and help in keeping the client on the page, and pushing him to the target action. But how do you figure out which content is quality? How to win the love of the search engine without losing the love of the user?

How often do you write letters? Of course, we are not talking about paper versions, but about electronic mailing lists. We can say that e-mail marketing is in trend today, and if you still do not write anything to your clients, then you should start. But why? What reasons to use for writing to leave a pleasant "aftertaste" from communication and get another interested client in your piggy bank who will be looking forward to your messages? There are several reasons for marketing emails. All of them are popular and proven. Let's talk about them.

SEO specialists never have enough time. And there is no one to blame for this. The thing is that search engine optimization of the site is impossible to finish. Approaches, trends, statistics, search algorithms are changing, and the task of a professional is to track all changes and improve the resource entrusted to him. In addition, the duties of a specialist include constant testing, filling in content, compiling a report - it's time to think about how to separate the important from the secondary and finally manage to do everything.

At the end of June, Yandex announced the launch of a new service for advertisers - Yandex.Audience. This is a tool that works with the client base and allows you to identify clients by their belonging to a certain group: by age, degree of activity, geographical location, and so on. You can create audiences directly from a file with a client base. There is only one caveat - this database should have more than 1000 contacts.

The questionnaire on the site is somewhat akin to an invitation to a date: it seems that the user is interested in your resource and is ready to interact, but offer him a questionnaire, and he will immediately disappear. Or start and quit without finishing. There is only one result - you could not collect information, and in the worst case, you completely lost the client. Why did it happen? Let's figure it out.