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If contextual advertising is configured incorrectly, then all the funds invested in it will be thrown to the wind! How to set it up correctly, what to consider and how to get the most out of contextual advertising? Read the recommendations from Google Adwords below.

Are you the owner of a web resource that, for reasons you do not understand, does not make a profit? Then this material is for you.

In the current sea of Internet sharks, it is becoming increasingly difficult to survive. High competition requires constant work on the resource, monitoring competitors, experimenting with various elements of the site and introducing trending chips. At the same time, costs should be kept to a minimum. Split testing will help to conduct experiments and monitor their effectiveness, and then implement the most successful ones.

As soon as we see a large photo on the site, it immediately captures our attention and causes an almost instantaneous reaction. Internet resources, whether it's a website or a blog, are more of a visual format. If you write great content, but don’t pick up a quality photo, you lose readers. And vice versa, choosing a good photo, you “cling” even those who were not going to read the post. Speaking of bad photos, I don't mean quality (blur, creepy gifs), but strategy.

The previous part is here .