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Above the effective promotion of the site, and at the same time - and business, you need to gradually and constantly work. How to understand which advertising platforms are more useful for your project? How justified are the costs for each of the advertising channels? It's simple: you need to track the effectiveness of each of them using Google Analytics and UTM tags.

Internet marketing is constantly evolving and acquiring new directions and, accordingly, fresh terms. One of them is crowd marketing. Its main principle is a systematic approach and effective integration of the actions of several advertising channels at the same time.

Penguin, Panda, Hummingbird and... Venice - the professional talk of SEOs and webmasters has smoothly shifted from "animal" to geographical analogies. The Venice search algorithm from Google has fully declared its rights in Ukraine. What does this mean and how should site owners behave now?

It is easy to create a Google AdWords account, but it is more difficult to turn it into an effective sales channel. New advertisers are tempted by the ease of campaign setup that the system promises. As a result, we are increasingly receiving ready-made accounts with a request to increase the effectiveness of ads. Each company is unique, but there are some basic principles that we apply to audit Google PPC accounts.

We can't leave you in the dark about the latest web trends, well, we just can't. All the most relevant, fresh, fashionable and amazing - wind your head, get ideas, develop your business!