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There are many ways to turn a website into an effective business tool, high-quality design, useful functionality and easy navigation will help. It sounds global, large-scale and unbearable, but you need to start somewhere. Using the example of our recent work, we will tell you how to correctly transform the appearance of the site and improve usability indicators with the help of minor changes.

The client is undeniably always right, but only if it is really YOUR client. It is impossible and completely useless to try to please everyone and everyone. Even among the target audience with well-defined geographic, demographic and other targeting, not all potential customers are equally valuable. First of all, you should focus on regular customers. Earning their long-term trust is not easy, but real.

The cornerstone of the site is the home page. Design development begins with it, you need to “dance” from it when creating all other sections, users keep returning to it to search for information of interest and so as not to “get lost”. Understandable, convenient, attractive - this is how visitors and owners want to see it, but to achieve the cherished goal, you will have to work hard.

Everyone wants to know the price in advance. A high-quality site boasts an author's design and a rich set of functional features. They eat up the lion's share of the budget. What exactly and how affects the price of the site, we will explain in today's article.

What do you know about brand strategy? What do you think, what do Runet users pay more attention to when choosing a company producing goods? Do you already know how to use product personalization to your brand? Can't give clear answers to these questions? It's okay, because we are here, we will tell you about everything :)