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The algorithm for analyzing competitor sites is akin to an investigation or, if you like, espionage. "Chips" and methods of colleagues in the business shop are spying on everyone, while no one considers himself a voyeur, but real Stirlitz have their own methods of collecting the necessary information. What is the arsenal of a "spy" with experience and is it necessary to analyze competitors' websites in order to promote their own resource?

CMS, speaking in human terms, is a content management system. A great many of them have divorced, but we will not immediately understand the features of each. First, let's look at the advantages and disadvantages of the three main varieties of these systems (commercial, free and studio) and help you make your choice.

We recently discussed the importance of a positive online image, SERM fundamentals , and how to track reviews. Separately, it is worth considering the work with claims from consumers. It is a special art to correctly respond to information that is unpleasant for the company on the network.

Any site should sell. When working on design and usability, you should not forget about the so-called “call to action”, because it should be not only noticeable, understandable, but also effective. We will tell you how to introduce selling elements into the site structure so that they are in harmony with the overall concept of the resource and increase conversion.

Any site should be clear and convenient. Successful resources with maximum conversion are, first of all, logical, simple and pleasant to use. Achieving high usability rates is often hindered by small but common flaws on the site, and we propose to fix them.