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Website design development and the influence of color on a person
Website design development is, first of all, a competent selection of color solutions for future design. This is a very important step, because color is the first thing we react to. Color, often having a strong psychological impact, subconsciously influences our choice, and in the case of design development, it makes us want to return to the resource and use the services or goods offered on it.
Effective graphic design
The mass of information that surrounds us every minute and omnipresent has developed a new reflex skill in modern man - to filter Internet noise and not pay attention to advertising. According to recent studies, 30% of the population likes advertising on the Internet and its street counterpart. This figure is three times higher than in the case of commercials on TV or radio. The decision to reject or accept any information comes almost instantly, the choice is often made on an intuitive-subconscious level, automatically. However, it can and should be influenced.
10 Web Design Tips
Eric Reiss is an information architecture, usability and user experience specialist. Developed 10 recommendations for web designers, which he himself calls "dogmas".
Logo. Why is its design important?
Working in the field of design, web design, communicating with customers, I had to make sure that many business owners, no matter how small or large, do not know the meaning of the logo. But after all, the corporate identity of the company, its face is formed from the logo. Therefore, it is very important to know what role the logo plays in the success of a business and what consequences can be caused by ignoring such an insignificant element at first glance.
Let's start by trying to figure out what is logo design? Each person's ideas may be different, depending on the person's own perception, on his preferences. It can be an image, even the most elementary, and just a banal inscription in a regular font, or even just a symbol. There are a lot of options. And the question arises. If everything is so simple, take a picture or an inscription and you're done, then why turn to a professional designer and pay for services that are not at all cheap? This is where the error occurs. After all, using just a picture, without thinking about what it is and, most importantly, without understanding why all this is, it is not possible to make a name for yourself, a brand and win over people who can become your customers.
In practice, it is very important for a company to draw up the right development plan. And the main stage is advertising, PR. Now it is not a novelty that people first see the logo of the company, and then get acquainted with its product and services. This is what branding does. It helps companies gain recognition, trust and visibility.
Probably everyone has faced the choice of cheaper, but it is not known whose, or more expensive, but from a proven brand that is well known. In most cases, the second option works - more expensive, but from a trusted company. This is what everyone aspires to - trust, recognition. People buy not just a product, but a brand. This is the result of powerful branding, marketing. But all this will be useless without the involvement of professionals. People need to recognize you. The logo is your face. It will be used everywhere. You will be recognized by it. Therefore, the logo must be designed professionally and must be of high quality!
Let's start by trying to figure out what is logo design? Each person's ideas may be different, depending on the person's own perception, on his preferences. It can be an image, even the most elementary, and just a banal inscription in a regular font, or even just a symbol. There are a lot of options. And the question arises. If everything is so simple, take a picture or an inscription and you're done, then why turn to a professional designer and pay for services that are not at all cheap? This is where the error occurs. After all, using just a picture, without thinking about what it is and, most importantly, without understanding why all this is, it is not possible to make a name for yourself, a brand and win over people who can become your customers.
In practice, it is very important for a company to draw up the right development plan. And the main stage is advertising, PR. Now it is not a novelty that people first see the logo of the company, and then get acquainted with its product and services. This is what branding does. It helps companies gain recognition, trust and visibility.
Probably everyone has faced the choice of cheaper, but it is not known whose, or more expensive, but from a proven brand that is well known. In most cases, the second option works - more expensive, but from a trusted company. This is what everyone aspires to - trust, recognition. People buy not just a product, but a brand. This is the result of powerful branding, marketing. But all this will be useless without the involvement of professionals. People need to recognize you. The logo is your face. It will be used everywhere. You will be recognized by it. Therefore, the logo must be designed professionally and must be of high quality!
Creative website design: who needs it?
It would be correct to first define creative design , so let's use the Internet encyclopedia. By entering the word combination creative design into a Wikipedia search, the creative director was the first in the list of results. So, "Creative director is a position that is most often found in advertising, mass media, the entertainment industry, as well as in other organizations where the creative aspect plays a significant role", based on this, "creative" is simply a synonym for "creative".
Now, since creativity is creative, it is also innovation, new ideas, a new look at something, and in the case of websites - at their design, functionality, structure. It so happened that the Internet (this article discusses Runet and Ukrnet) over the years of its existence and development has been filled with such a huge number of absolutely inconvenient sites that do not fulfill their function, sites with a missing design, etc., which, in my opinion due to two factors:
1. The property of the Slavic mentality to independently understand everything that is functioning. Soviet examples: disassemble and assemble a radio, repair a refrigerator, TV, Zhiguli on your own. Web example: read what stages the creation of the site consists of, order the design of the site to one freelancer, the engine to the second freelancer, the promotion of the site to the third freelancer, and then be surprised that the site does not work as it should - for example, people come to the site, but do not fulfill the target actions, such as registration, adding to cart.
2. Property of the Slavic mentality to buy cheaper. But, at the same time, many people forget the folk wisdom "cheap cheese only happens in a mousetrap", "the miser pays twice", and in the web industry: by ordering a cheap site, the client risks being dissatisfied: the creation of the site can drag on for years, the site design will turn out to be disgusting to the user , the site control panel will turn out to be inconvenient, not to mention a large number of related glitches, such as non-working forms, buttons, etc.
But, it’s good that there are still a sufficient number of web studios that perform the full cycle of work on creating a site at a decent level, thanks to which there are good examples on the Internet when the site performs its function, is convenient, has a nice design, etc. P. This is certainly good, but for some sites this is not enough. In some cases, the design needs to be creative. Perhaps it is worth pointing out for whom the creative design of the site is most relevant.
Creative website design is necessary for selected, the best firms in their field of activity, companies that consider themselves better than others.
And, thanks to the elite, there are a lot of creative sites in ukrnet, site designs that do not look like the gray majority with a "header (upper block of the page), menu, content, footer (lower block of the page)".
Of course, creative design should be justified and there is no need to argue with the habits of Internet users either, but if the customer really wants to get a creative design, then he can completely trust the professional WebAkula web studio .
Anna Dolgareva
Now, since creativity is creative, it is also innovation, new ideas, a new look at something, and in the case of websites - at their design, functionality, structure. It so happened that the Internet (this article discusses Runet and Ukrnet) over the years of its existence and development has been filled with such a huge number of absolutely inconvenient sites that do not fulfill their function, sites with a missing design, etc., which, in my opinion due to two factors:
1. The property of the Slavic mentality to independently understand everything that is functioning. Soviet examples: disassemble and assemble a radio, repair a refrigerator, TV, Zhiguli on your own. Web example: read what stages the creation of the site consists of, order the design of the site to one freelancer, the engine to the second freelancer, the promotion of the site to the third freelancer, and then be surprised that the site does not work as it should - for example, people come to the site, but do not fulfill the target actions, such as registration, adding to cart.
2. Property of the Slavic mentality to buy cheaper. But, at the same time, many people forget the folk wisdom "cheap cheese only happens in a mousetrap", "the miser pays twice", and in the web industry: by ordering a cheap site, the client risks being dissatisfied: the creation of the site can drag on for years, the site design will turn out to be disgusting to the user , the site control panel will turn out to be inconvenient, not to mention a large number of related glitches, such as non-working forms, buttons, etc.
But, it’s good that there are still a sufficient number of web studios that perform the full cycle of work on creating a site at a decent level, thanks to which there are good examples on the Internet when the site performs its function, is convenient, has a nice design, etc. P. This is certainly good, but for some sites this is not enough. In some cases, the design needs to be creative. Perhaps it is worth pointing out for whom the creative design of the site is most relevant.
Creative website design is necessary for selected, the best firms in their field of activity, companies that consider themselves better than others.
And, thanks to the elite, there are a lot of creative sites in ukrnet, site designs that do not look like the gray majority with a "header (upper block of the page), menu, content, footer (lower block of the page)".
Of course, creative design should be justified and there is no need to argue with the habits of Internet users either, but if the customer really wants to get a creative design, then he can completely trust the professional WebAkula web studio .
Anna Dolgareva