Blog
Contextual advertising tips. Part 2
Colleagues, as we promised in the first part , we want to share our experience in setting up contextual advertising. This part discusses launching a search campaign in Yandex.Direct, setting up YAN, retargeting in Yandex.Direct, remarketing in AdWords, and analytics of all advertising campaigns.
Best Practices for Creating Effective PPC Ads
Such lures work well in B2C.
Dashboard for the optimizer - a convenient board with the necessary reports
The work of an SEO specialist certainly includes a set of all kinds of reports, tools and services that he uses on a daily basis. Viewing each report individually takes a long time. It is more convenient to use pivot tables or dashboards, where all the necessary reports are included at once, and you can see the picture of the site as a whole. Dashboard from Google Analytics may well become such a tool. It will show both a general report and a detailed picture for each widget.
Processing a large amount of data using Big Data is the way to increase sales
By analyzing information about customers and purchases made on the site, you can be aware of the characteristics of users, which will make it possible to offer what is needed in time. By personalizing the resource as much as possible, you can achieve the highest conversion and withstand high competition.
Website promotion: elements and methods. How not to make a mistake?
A lot of articles have been written on internet marketing. I would like to focus on what exactly makes your site selling, popular, and so on. Let's discuss the 9 most effective website promotion methods.