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So, online advertising has been developing for a long time. During this time, countless content of different quality and content has appeared. But user behavior is also changing. Indeed, according to statistics, each Internet surfer sees up to 400 ads daily, but only 3-10 of them are able to attract attention and interest. The abundance of advertising is already annoying. But marketers have come up with a great alternative: now they provide interesting and useful information, and not just promote a certain product.

Awareness in this matter is very important. If you know what exactly affects the position of the site in the search results, you will be able to improve its position for sure.

This channel of communication should be used correctly. First, you need to find out what kind of information dissemination method is suitable for the target audience. Let it be a blog, a webinar, an e-mail newsletter . With them, your main goal is realized: conveying useful information to the consumer.

Let's start with the main clarification: email-sending has nothing to do with spam, because letters about the company are sent only to those of your customers who themselves wanted it. In a word, if spam can "fall on your head", then an email newsletter is what people are waiting for, because they themselves have subscribed to it. It’s clear, and it’s easier to promote your company if you constantly introduce new promotions and offers to subscribers, that is, the target audience, and not “spray” on everyone around.

Trigger mailings are letters sent to customers by e-mail. But they have several features that turn the standard "communication" with the client into an effective marketing tool.