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If you are a lover of practice, not theory, if you prefer not only to absorb, but also to implement the acquired knowledge into your workflow, then everything that you will read below will be a very useful tool for application.

All sorts of short-term promotions for the user are not new, especially lately social networks have been full of them: "hot trips", "weekend promotions", "sales" and other wow-offers designed for a short period of validity. Why social networks?

If contextual advertising is configured incorrectly, then all the funds invested in it will be thrown to the wind! How to set it up correctly, what to consider and how to get the most out of contextual advertising? Read the recommendations from Google Adwords below.

Google Analytics is an important tool in the work of every SEO. Tracking and working on the bounce rate is an integral and important part of their work. On the one hand, it may seem that the bounce rate is an obvious metric and there is nothing complicated about it. But! If we start to analyze each failure in detail, it turns out that this metric is quite relative.

The previous part is here .