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Not so long ago, we held a competition for the audit of the site, in which torgsoft.ua won.

How quickly the pages of your site load is a very important indicator. Firstly, because it increases the conversion and sales on the site, plus the credibility of the resource grows. Secondly, it is a signal for search engines, which contributes to ranking in the SERP and pessimization of slow sites. And thirdly, the speed of the site makes it accessible and convenient for use on tablets and smartphones.

To date, A/B testing is the most accessible tool through which you can influence the quality of the site. But oddly enough, it is bypassed. So what is A/B testing and how does it work? Let's figure it out.

Literally translated, the word “usability” means “ease of use”, “the ability to be used”. In relation to the IT-sphere, the definition of "usability" can be interpreted as the development of a general concept for the convenience of interfaces, simplicity and consistency in the arrangement of their main elements.

Internet marketing is constantly evolving and acquiring new directions and, accordingly, fresh terms. One of them is crowd marketing. Its main principle is a systematic approach and effective integration of the actions of several advertising channels at the same time.