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One-pager, also known as a landing page (from the English “landing page”), it is also a capture page, it is also a salesperson or a landing page. This type of site has much more functions and advantages than the synonyms of the name. 62% of B2B companies using landing pages have, on average, up to 6 one-pagers running at the same time, and 48% of marketers create a new landing page for each advertising campaign. However, flawless landings have their own nuances.

Website promotion in search engines is not a luxury, but a necessity. SEO costs depend on the company's field of activity, competition and promotion regions, but in any case, promotion needs to start somewhere. We will tell you how to distribute modest funds as efficiently as possible and at the same time get commercially tangible benefits from site optimization and promotion.

A sharp decline in sales and economic instability is a grateful time to look for alternative marketing moves and advertising strategies. Having rethought past mistakes and merits, it is necessary to move forward, search and compare. Let's talk about the title of "The main driving force of sales." Two heavyweights will meet in a fair fight for the right to possess this title: online and offline advertising. Details and results of the battle below.

Useful, sometimes complex, but interesting information contained in a multi-character text format is unlikely to be read by the maximum possible percentage of the site's audience. Only the most interested, brave and desperate people read impressive arrays of text, c'est la vie :) Whether it's pictures, we love and respect them since childhood, today we'll talk about the functions and high purpose of infographics.

Any site should sell. When working on design and usability, you should not forget about the so-called “call to action”, because it should be not only noticeable, understandable, but also effective. We will tell you how to introduce selling elements into the site structure so that they are in harmony with the overall concept of the resource and increase conversion.