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Popular platforms like Prom, Price.ua, Hotline work on the principle of price aggregators and marketplaces. That is, they collect information about products and prices from different sellers and show it to the user who came from a commercial search request . It is interesting that these platforms dominate in the search results for many queries with the word “buy”, therefore, it is on them that a potential client will make a choice – which store to take their money to.

Placing an order in the shopping cart of an online store is a key moment that completes the transaction. It would seem that everything is simple: the user must put the goods into it, click the checkout button and calmly wait for the manager's call. But in fact, everything is not so simple. Difficulties can arise if you need to change the number of products or remove some of the selected ones. According to statistics, more than 80% of sites have not worked out this functionality well enough. As a result, users have to return to the directory several times, which creates additional inconvenience. Or a situation arises when the client mistakenly adds and pays for more or less goods, resulting in additional calls to the service center and increasing logistics costs.

There are many ways to improve business efficiency - there are classic ones that everyone knows about, and specific ones that each business finds for itself. Let's talk about the classics. A sales funnel is a marketing model that clearly demonstrates the path a consumer takes from a potential to an actual buyer. It has several stages, and each one brings you closer to the deal. Accordingly, by analyzing the sales funnel, you can see at what stage leads leave and adjust the entire process of interaction with customers.

Men and women shop differently. This is easy to see in any supermarket: guys buy quickly and only what they need, while girls tend to make long choices and easily buy what they don’t need “because it’s on sale”. In the case of online shopping, this trend continues. Let's talk about the behavior of online shoppers depending on gender and how to benefit from this and sell more.

Users browsing your site are a valuable resource. After all, they are the ones who make the profit. But do not think that only those who place an order in your online store are useful. In fact, those visitors who left without a purchase are also very important. It is necessary to understand their motives in order to correct mistakes and bring customers to checkout next time.