Blog

Native advertising in display format: increase CTR like magic
You can shout as much as you like that the store has the cheapest original iPhones. But the headline with the price, sale terms and discount amount in % will not attract the reader. After all, this is not interesting: such ads appear on the network almost every second. So, do not forget: the main thing is interest.
24.03.2017
A/B testing: what has changed in 2017
The first quarter of the year is over, but this does not mean that you will no longer be able to improve the performance of your company in 2017. After all, there are still 9 months ahead. So, include in your plan for the current year conducting A / B tests that will help optimize conversion and attract new users (or retain old ones). And we will give you six useful tips on how to do it right.
10.03.2017
Facebook and brand promotion without a budget - how is it possible?
Advertising on Facebook is very expensive, but the "exhaust" is the greatest. The ability of this social network to sell well is noted by everyone, from freelancers to large holdings. But how to present a brand on Facebook if you have limited funds? Here you have to choose - either money or time, there is no other way. You can provide free promotion and achieve recognition only if you become actively involved in the created community.
17.02.2017
SERM - manage your reputation easily!
Negative information about the company can simply be ignored. Until it becomes too much. So many that in the first lines of Yandex there will be only ruthless criticism or “bad” reviews. How to ensure business efficiency in such conditions?
03.02.2017
Right on target: target audience for advertising in social networks
It doesn't matter what you sell - titanium wheels for sports cars or ordinary floats, expensive training or natural products - your business has a target audience, the target audience. That is, exactly those people who are most loyal to your offers, who are interested in your products - just offer.
20.01.2017