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Your product can be amazing, and your service can be mega-efficient and cheap. But any product will not sell itself - it is important to make the right offer to the client. The situation is complicated by the fact that decision makers receive a whole bunch of letters a day with the words “we know how to increase your profits, and this is not a joke!”. This means that you need to make sure that it is radically different from them, and also so that your offer turns out to be really useful and interesting. Of course, "the most important sale", the signing of the contract will take place at a personal meeting. We offer 7 chips, using which you will encourage the client to come to this meeting.

When you walk into a new store that's opened in the mall next door, the salesperson will most likely hear you say, "I'll take a look." Sales, like relationships, are built on trust. You first evaluate the offer and the atmosphere with which it is presented, and only then make a purchase decision.

How often do you write letters? Of course, we are not talking about paper versions, but about electronic mailing lists. We can say that e-mail marketing is in trend today, and if you still do not write anything to your clients, then you should start. But why? What reasons to use for writing to leave a pleasant "aftertaste" from communication and get another interested client in your piggy bank who will be looking forward to your messages? There are several reasons for marketing emails. All of them are popular and proven. Let's talk about them.

The world went crazy. Everyone is catching Pokemon. And that's despite the fact that Pokémon Go, the augmented reality smartphone game, has only been around for a few weeks. Even members of the governments of the leading countries have spoken about this game in one way or another. Indeed, 15 million downloads in 2 days is something. But this is just someone else's success, the success of a Google startup, Niantic. That's just domestic marketers may well use it for their direct goals - increasing sales. After all, Pokémon Go has its own local map that helps Pokémonologists move from one point to another. The map shows all the "evil places" where Pokémon gather. If you are lucky, and your store or office is indicated on the map, then you just need to install a special sign for pokemon hunters, and that's it - a guaranteed influx of customers is guaranteed. The first companies to do so are boasting fabulous attendance!

Messengers, that is, instant messaging programs, can also be used to solve business problems. After all, it is very convenient: it is so easy to stay in touch with the client at any time.